How EMCOM Simplified B-BBEE – and Opened New Doors in the Industry

Introduction
In a fast-changing business environment, transformation can feel like a compliance burden rather than a growth opportunity. But for EMCOM, a leader in the ICT sector, partnering with Elevate Advisory Partners (Elevate) turned that perception around. What began as a step towards compliance became a journey of clarity, confidence and new opportunities.

About EMCOM
EMCOM operates in the Information and Communications Technology (ICT) sector, specialising in the sales and support of advanced radio communication equipment across South-Africa.
Under the leadership of Managing Director, Deon Roestorff, EMCOM has built a reputation for reliability and technical excellence in a competitive market.

The Challenge
Before partnering with Elevate, EMCOM hadn’t yet required a B-BBEE Certificate. However, as opportunities in the ICT and infrastructure sectors increasingly hinged on transformation credentials, the company recognised the need for a structured B-BBEE approach that would unlock access to new contracts and clients.

They wanted a partner who could simplify the process, one who understood both compliance and the realities of running a growing business.

Partnering with Elevate Advisory
From the very first meeting, described by Deon as “clear and informative”, EMCOM found a partner who prioritised understanding, clarity and practicality.
Elevate conducted a comprehensive gap analysis, unpacked the B-BBEE Codes in business-friendly language, and developed a strategy tailored to EMCOM’s goals.

“The process was very informative. Elevate always kept us updated and made sure we were ready for verification”
– Deon Roestorff, Managing Director, EMCOM

The Transformation Journey
Working hand-in-hand with Elevate’s consultants, EMCOM implemented a focused transformation plan aligned with its operations and growth ambitions.
A key achievement was an improved procurement process, strengthening both internal efficiency and supplier relationships.

Implementation was described as “relatively easy” supported by continuous performance tracking and proactive communication from the Elevate team.

“We gained more access to the industry once teaming up”
Deon Roestorff, Managing Director, EMCOM The Results

With Elevate’s guidance, EMCOM moved from uncertainty to confidence – achieving a verified B-BBEE status that not only met compliance requirements but unlocked tangible business opportunities.

The process proved that transformation, when done right, is not just about ticking boxes but rather about building long-term value.

The Elevate Difference
Deon highlighted that Elevate’s professionalism and consistency set them apart:

“We haven’t engaged with any other B-BBEE Advisory firm – and we don’t need to. Elevate keeps us informed, makes the process easy and ensures we’re always ready”

Elevate’s proactive support and hands-on guidance throughout strategy, implementation and verification meant that EMCOM could stay focused on its core operations while remaining fully compliant.

Advice to Other Business Owners
When asked what he would say to companies hesitant about beginning their transformation journey, Deon’s advice was simple and confident:

“They should engage with Elevate”

Start your own Transformation Story
Transformation does not have to be complicated.

Partner with Elevate Advisory Partners – where compliance meets strategy, and transformation becomes part of your business growth story.